Lifestyle segmentation of US food shoppers to examine organic and local food consumption.
نویسندگان
چکیده
The food related lifestyle (FRL) model, widely used on European data, is applied to US data using a modified survey instrument to examine organic and local food consumption. Since empirical studies indicate these shoppers are motivated by environmental and health concerns and limited by access, the conceptual framework employs an environmental behavior model, Attitude Behavior Context (ABC), which is consistent with means-end chain theory, the Health Belief (HB) model, and the FRL model. ABC theory incorporates contextual factors that may limit consumers' ability to act on their intentions. US food shopper data was collected in 2003 (n=956) utilizing an instrument with variables adapted from the FRL, ABC, and HB models. Cluster analysis segmented food shoppers into four FRL groups: rational, adventurous, careless, and a fourth segment that had some characteristics of both conservative and uninvolved consumers. The segments exhibited significant differences in organic and local food consumption. These were correlated with consumers' environmental concerns, knowledge and practices, health concerns and practices, as well as some demographic characteristics (race, gender, age, education), income, and variables that measured access to these foods. Implications for marketing and public policy strategies to promote organic and local foods include: emphasizing taste, nutrition, value, children, and enjoyment of cooking for rational consumers; and emphasizing health, fitness, and freshness, and providing ethnic foods for adventurous consumers. While both careless and conservative/uninvolved consumers valued convenience, the former tended to be in the highest income group, while the latter were in the lowest, were more likely to be either in the youngest or oldest age groups, and were very concerned about food safety and health.
منابع مشابه
A Lifestyle Segmentation Study of US Food Shoppers to Examine Organic and Local Food Consumption
متن کامل
Consumer Segmentation Based on Food-related Lifestyles and Analysis of Rabbit Meat Consumption
Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a specific type of consumer. Owing to the rapid changes in today’s society, consumer lifestyle has become the ideal criterion for market segmentation. In this study, we employed the fo...
متن کاملCustomers Purchasing Organic Food - Do They Live Healthier? Results of the German National Nutrition Survey II
Aims: Using national food consumption data this paper addresses issues whether buyers of organic food make healthier food choices and pursue a healthy lifestyle concerning smoking, physical exercise and body weight compared to non-buyers. Study Design: The German National Nutrition Survey II (NVS II) is a nationwide food consumption study providing additional information on social demographics,...
متن کاملThe Impact of Food Stamp Program on Relative Food Consumption and Food Choices
I n this paper, the effects of the Food Stamp (FS) Program (now referred to as Supplemental Nutrition Assistance Program-SNAP) on individuals’ food choices are evaluated. In other words, I examine how households' food choice or relative food consumption is changed by FS participation. For this purpose six food groups are created using 2016 Consumer Expenditure Diary Surv...
متن کاملTHE STUDY OF THE FAST FOOD CONSUMPTION AND ITS RELATED FACTORS AMONG STUDENTS OF URMIA UNIVERSITY OF MEDICAL SCIENCES IN 2017
Background & Aims: Changing lifestyle is one of the achievements of modernity that society, especially the urban community has suffered. One of the factors that indicates a change in lifestyle is a change in nutrition. An example of this is the prevalence of over-consumption of fast food among adolescents and young people. Therefore, this study was designed to study the state of consumption of ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Appetite
دوره 57 1 شماره
صفحات -
تاریخ انتشار 2011